Sunday, 18 July 2010
Well, MAC's latest collaboration with fashion designers, Rodarte, is leaving a very bad taste in people's mouths.
The collection has been inspired by the Mexican factory town, Juarez, where hundreds of murders of local females have taken place. The killers have gone unpunished.
Products in the line are named 'factory', 'Juarez' 'Ghost town', 'del Norte' and 'quiceanera'. Particularly shocking is this blush, which appears to display a blood-streaked quality.
How can a parallel be drawn between the horror these women have suffered and continue to suffer, and a couture clothing line and designer makeup range? 'Distaste' does not begin to describe this opportunistic and exploitative attempt to romanticise the Juarez devastation.
The unceasing rape and murder of females between the ages of 12 and 22, and a makeup range is incongruous, to say the least.
Both MAC and Rodarte have issued statements of apology, but is it enough? Even more sickening, I suspect that, in spite of the outrage caused, both companies will most probably profit from this extra publicity.
MAC's apology states that a proportion of the profits will now be given to help those suffering in Juarez. How disgusting that they didn't think of this before. The afterthought proves that the whole product launch was so clearly an exercise in profiteering and not one in raising awareness of the horrific crimes and injustice suffered by these women.
What can, and should be done now to put this situation right?
Read other Beauty Blogger's thoughts on this collection:
Images from Temptalia