So on Thursday I got to go to my first Fashion Business Club meeting. I was surprised by a last minute invitation from one of my favourite fashionistas, Courtney Blackman, and so rushed to Swarovski CRYSTALLIZED after work.
I hadn't actually had any time to think about what I would experience and so have no idea what I was expecting. But whatever it was, the reality was way more brilliant.
As I raced in, registered and took a seat, I began to realise that I was about to have another brilliant ReallyRee moment. I looked over the list of attendees and there I was amongst designers, editors and creative directors. Very exciting!
Now the FBC meets six times a year, on the last Thursday of every other month at the Swarovski CRYSTALLIZED™ Concept Store and Café, Great Marlborough Street, London.
So the focus of this meeting was Fashion Retail Consultant, Creative Advisor and Trend Forecaster, Yasmin Sewell who was to be interviewed by FBC member Lauretta Roberts, Digital Development Director of WGSN and Founder and Director of the Global Fashion Awards.
This was seriously interesting stuff and I could feel my adrenalin start to rush as I waited for it to start. And I wasn't disappointed. Listening to the discussion was completely fabulous. Yasmin is amazing. Considering that she has not so much as a wrinkle on her face, blimey she has achieved an absolute tonne!
Having neither enjoyed, nor thrived at, school, Australian-born Yasmin decided it best to get straight into the world of work, and started out working in Real Estate where she connected with a business guru who shaped and steered her early business direction.
Having not yet chosen a path, she did know that wearing a suit was not something she wanted to do, and so looked to fashion as a way of expressing her talent and creativity that she believes was inherited from her mother.
So at the age of 18, she upped and left Australia for London, where she did a brief stint as an assistant window dresser at Browns (mainly comprising painting walls). From there she made the leap to New York where she accepted an internship as a Booking Editor at Harpers and Queen (now Harpers Bazaar). And this was the start of big things.
|Lauretta Roberts and Yasmin Sewell|
In 1999, and back in London, Yasmin opened up her boutique, Yasmin Cho. Although massively constructive in discovering new design talent and listed as
In the super exclusive, often snobbing and excluding world of fashion, Yasmin's approach is remarkably inclusive....I enjoyed listening to her so much that I wanted to scribble every word she said.
So often, in this arena I force myself into via ReallyRee, I have felt substandard and inferior, but here, listening to Yasmin, I felt like an equal and a fellow fashion passionista (whatever that really means!?!). Super refreshing and very welcome.
So how does she do it? How does Yasmin Sewell know what we girls want to wear in six months time? Well the answer is, it's a feeling. She does look at what we love now, and ask the question 'Where will it go?' but at the end of the day it is her own magic, her own talent (my words not hers) that has made her able to hold the hands of young designers and lead them to the success they deserve.
|Lauretta Roberts, Courtney Blackman, Yasmin Sewell and Alison Whelan|
Just amazing. I completely loved her. Without sounding like a stalker (or at least not wanting to) she's the kind of girl I would like as a friend. She certainly inspired me and I walked out of FBC with an extra bounce in my step and a tiny little bit more belief that I belonged in this scary world of fashion, in my own way.
Thanks FBC for inviting me - it was a fabulous experience.
So how does the fashion world make you feel?
Can't wait to hear from you