Earlier this week, I had the pleasure of meeting an incredibly excited group of people on the brink of launching a brilliant and innovative fashion project and new brand. Medwinds, a brand born of the age of the internet with the culture, speed and ingenuity that typifies the internet.
THE FIRST FASHION BRAND DEFINED BY AND FOR THE INTERNET.
Change has arrived with Medwinds. This fresh, new brand will launch its first Spring/Summer collection today.
Set in Barcelona, Medwinds is a new fashion brand which offers its own quality clothing and accessories designs at the best prices and which will be sold exclusively through Internet and other digital channels.
With Medwinds, a new way of buying fashion is born. Style with Mediterranean DNA is born. A new concept is born.
Medwinds offers quality clothing and accessories at a very competitive price thanks to a business model which is explained in a totally transparent way.
Medwinds products are designed bearing in mind all the details that make it possible to provide top quality: they are made in the best factories in the world and from there they go straight to the consumer.
The savings achieved by cutting out many of the usual transport, logistics and distribution costs can be seen in the final price paid by the consumer. A really competitive price for exceptionally high quality.
Kenneth Perdigon, the clothing collection’s Creative Director, explains the concept:
“Medwinds’ clothing collection is designed for people who are more interested in the quality than in the quantity of clothes they wear. One of our objectives is to develop garments that are very attractive but at the same time we feel like keeping for years and years in our wardrobes. To make this possible we concentrate on design and quality. We design contemporary clothing in such a way that it stands the test of time. We research why people keep certain pieces of clothing for a long time and the characteristics of these garments, in order to imbue our products with those qualities. Relaxed clothing that is easy to mix and match. We want our clothes to create an emotional and long-lasting link with their owner.”
Have a look at this video to get a feel for the high quality and contemporary classic vibe.
So with the launch happening now, go to www.medwinds.co.uk and be part of a fashion revolution.