The Reallyree Blog

Jo Malone’s London Blooms for Spring 2012

Tuesday, 29th Nov 2011
Some exciting news for Jo Malone fans…
Jo Malone’s London Blooms for Spring 2012
A gorgeous collection of new fragrances have been created for Spring 2012 entitled London Blooms. There are three new fragrances – White Lilac and Rhubarb, Peony and Moss, and Iris and Lady Moore – all of which celebrate the quintessential English Garden.

Each one presents some really interesting combinations with amazing mixtures of bitter and sweet. The unusual use of rhubarb, moss and Lady Moore add amazing depth and grit to the sweeter and softer influences of lilac, peony and iris. Really rather stunning.

Jo Malone’s London Blooms for Spring 2012

And to accompany the collection, a change to the norm with bottles. There is no label at the back and so you can see right through the bottle. There for your viewing pleasure are beautiful botanical illustrations that reflect the scents. Such a beautiful touch I think.

Priced at £72 for a 100ml cologne, the collection will be available from March 2012. See

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3 Responses to Jo Malone’s London Blooms for Spring 2012

  1. Edie Beale November 30, 2011 at 10:21 pm #

    Lovely article – can’t wait to try!!

  2. Geri Natural Skincare December 31, 2011 at 6:29 am #

    I love the illustration on the bottle! Great review.

  3. Victoria March 3, 2012 at 4:28 pm #

    Had a sniff of all three of these in store last week as they had testers available. Loved the lilac and rhubarb, but all 3 seemed very spring-appropriate.

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