Remember the MASSIVE buzz when Boots No7 launched the iconic Protect & Perfect Beauty Serum 2 years ago? It was a sell-out within 24 hours. Well that is set to happen again with No7's latest innovation, backed by 4 serious clinical trials on 1200 women, get ready for the No7 Lift & Luminate Day and Night Serum.
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| No7 Lift & Luminate Day & Night Serum |
The No7 Lift & Luminate Day & Night Serum duo target the three signs of ageing and work on:
- Reducing the appearance of lines and wrinkles
- Increasing skin firmness
- Evening skin tone whilst lightening and fading age spots.
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| No7 Lift & Luminate Day Serum |
The Day formula serves to inhibit further melanin over-production whilst the night serum works to remove existing surface melanin. Firming complexes in both serums smooth out lines and wrinkles and promotes skin firmness.
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| No7 Lift & Luminate Night Serum |
Once the formula had been found, No7 sought the approval of the world leading pigmentation expert Professor Ortonne of Hopital L'Archet in Nice France. He helped to design a clinical study that would provide unequivocal proof about the products' efficacy.
For the first time ever, the serums were tested against 4% hydroquinone - the gold standard prescription-only drug used to treat age spots and uneven skin tone. The No7 Lift & Luminate Serums performed as well as the prescription-only drug. This was a reduction of melanin transfer by 37%.
Interestingly, Hydroquinone can also cause side effects such as skin sensitivity and inflammation which the No7 duo doesn't.
The low down... After one use, 80% said skin felt radiant.
After 4 weeks, 73% noticed younger looking skin, plus:
- 76% felt skin tone looked more even
- 81% thought skin looked firmer
- 67% said wrinkles were less visible
After 4 months, age spots had faded to a similar degree as 4% Hydroquinone.
Those are some seriously impressive stats!
The No7 Lift &Luminate Serums are available as a duo priced £24.95 from 18th April 2012 in Boots Stores and online.
I predict a sell out!!
Will you be buying into this latest innovation from Boots No7?
Ree
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PR sample
