|Olay Turns 60|
Well would you believe it?! Good old Olay is 60 years old this year and this massive landmark coincides with the brand being ranked number one skincare brand in the annual ranking of the 50 leading global cosmetic brands that is conducted by brand valuation firm Brand Finance.
To celebrate these exciting times for Olay, the Olay Regenerist Retreat at the fabulous venue Mayfair House was created where celebrity facialist, Anastacia Achilleos was giving the new Super Hydration Regenerist Facial. There was also a fab exhibition of Olay’s amazing skincare history.
|The Olay Regenerist Retreat|
Olay, launched in 1952 with the original Oil of Olay Pink Beauty Fluid, and it has come such a long way since! It is now available in 80 countries worldwide and sells 10 products every second around the world. OMG!
Check out this original packaging from the eighties…
|Early Olay Packaging|
And this super cute print advertisng…
|Olay Print Advertising from the 60s|
I was so interested to see that Olay was actually the first brand to include broad spectrum UV protection in the moisturisers. I think we all know that this is one of my top beauty topics!
I absolutely loved my facial with Anastacia which felt super luxurious and had an instant lifting effect on my skin. In spite of the fact that the products used where purely Olay’s ‘at home’ products, it felt like a genuine spa facial experience.
Anastacia used a three step approach. Step One was to hydrate using the Olay Regenerist 3 Point Treatment Cream. Step Two is Treat, with Olay Regenerist 3 Point Super Serum and then Step Three, Renew, with the Olay Regenerist Night Renewal Elixir.
The good news is that these three products will be available as a kit – the new Olay Regenersit Mini Kit – and will be launch in October 2012 for £29.99. It offers one month’s supply of the Olay best sellers, and is also perfect for weekly facials and for travel.
Another new launch is the NEW fragrance free version of the original ‘super-cream’, the Regenerist 3 Point Treatment Cream (out July 1st 2012).