Sunday, 24 February 2013

The Birchbox Dinner of Discovery

In the midst of London Fashion Week, I went along to a fabulous dinner to find out all about the latest big player to hit the UK beauty box market, Birchbox.

Birchbox is already a massive deal in the US with their beauty boxes that present the 'try, learn, buy' approach to beauty and from what I have seen so far, I think we are really going to like the beauty box US style!

I thought I'd share some pics from the night with you and let you know about the February Birchbox and what we can expect from monthly Birchboxes in the future.

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The Birchbox Dinner of Discovery

And here are some more photos from the evening:

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The Birchbox Dinner of Discovery
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The Birchbox Dinner of Discovery
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The Birchbox Dinner of Discovery
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The Birchbox Dinner of Discovery

It was a fab night and I loved my ride in one of the pink Birchbox taxis that I saw all over London Fashion week! 

So here is the low-down on what Birchbox has to offer as a beauty box service. Every month customers will receive a personalised box that contains a selection of makeup, skincare, haircare, and lifestyle products.

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Birchbox UK


The January box included brands such as Fresh, KMS, Wei, Wild, Tea Pigs, Taaj, Reverence de Bastien and I Coloniali - just a few of Birchbox's 400 global brand partners. You'll also see some prestige brands included with the likes of Laura Mercier, Kiehl's, Stila and YSL.

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Birchbox UK

Everything that comes in the box is available to buy directly from the Birchbox site which guarantees a safe and secure shopping experience.

Here is a look at what is inside the February box which I understand is sold out - but there's always next month!

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Birchbox UK - February Box

It also contained this compact foundation from Gerda Spillmann which I thought you might like a closer look at.

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Birchbox UK - February Box

I am quite excited about what is to come from Birchbox as I think we'll have the opportunity to discover lots of wonderful new brands, as well as receive treats from the premium brands we know and love.

Also, inside every box there is the Birchbox magazine which is much more than just a leaflet about the products you have received. It is a full-on mini magazine with fashion and beauty interviews, makeup tips, tricks and application guides, and trends and lifestyle features. It's a very good read! I met the editor, Beth, at the Birchbox Dinner and she is fab!

Check out Birchbox HERE - subscription plans start at £10 + P+P with a different plans that offer free boxes and the opportunity to earn Birchbox points to spend in the shop.

Ree
XXX
PR sample
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