So!! After checking out the new and seriously scientific (almost space age) skincare brand GENEU, which is all about DNA testing and genetic bespoke skincare, I was invited along to experience the process.
This means having a DNA test to determine how I am ageing – i.e. the rate at which my collagen is breaking down, and also my natural and in-built anti-oxidant protection
Going through this process conjured up some rather odd feelings for me. It was like a cross between taking a school test and also something a little more sinister and medical. I kind of had the desire to do well and come out as teacher’s pet but also the fear that I had absolutely no control over the results and that my genes were my genes and nothing could change them.
I had a bit of confidence about the process because 1) for me knowledge is power and even if the results weren’t great, at least I’d know what I had to do to make the best of a bad situation, and 2) My dad is a little genetic miracle and looks about 20 years younger than his actual age. I was crossing my fingers that I take after daddy dear!
GENEU DNA Test
I popped in just before they were closing, they took my DNA which is quick and easy, and then I completed a very simple lifestyle questionnaire on the ipad which took into account current and past scenarios.
GENEU DNA Test Results
The following day I dropped in to get my results and I was so excited and scared in equal measures! And I was thrilled with the results! They genuinely could not have been better.
My antioxidant protection level is high and my collagen breakdown rate is low!! Yay! It’s great to know this as it means I don’t need to overload my skin with anti-oxidants or collagen because if my skin doesn’t need high quantities, they may actually be damaging.
GENEU DNA Test – Personalised Skincare
I now have my DNA personalised serums!
I have a gorgeous white case, inscribed with my prescription code (you can also choose grey or black) and inside it fits 2 cartridges. The case houses an antioxidant serum which is applied first, and then a collagen serum. GENEU just won the Luxury Packaging Awards 2014 also got a mention at the GQ Awards.
Both are perfectly matched to my genetic requirements based in the GENEU DNA Test. Amazing!! The textures are beautiful – the antioxidant serum is intensely hydrating yet super light, whilst the collagen serum is thicker and leaves a gorgeous velvety finish. You can use these 2 steps alone, or follow with moisturiser. I, of course, follow with moisturiser because it would feel wrong not to!
To find out more about GENEU DNA Tests visit them online. The test and 2 weeks supply costs £600 and then the serums cost £300 monthly thereafter.
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