ASOS Own Brand Makeup Launch Info and Swatches
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ASOS Own Brand Makeup Launch Info and Swatches

5 Sep 2017

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Asos is becoming an increasingly powerful beauty retailer and this part of their business is the fastest growing. So it makes sense to take the journey one step further doesn’t it? Here’s a sneak peek of ASOS Own Brand Makeup all in very pretty millennial pink packaging!

ASOS Own Brand Makeup
ASOS Own Brand Makeup

This is quite a sneaky peek because the stock hasn’t arrived in the ASOS warehouse just yet and I’m not even sure that pricing has been finalised. But it is going to affordable, fun and available on next day delivery!

ASOS Own Brand Makeup - Liquid Lips
ASOS Makeup – Liquid Lips

Next Day from ASOS is literally one of the things I live for and it’s one of the reasons that beauty has grown so big for ASOS. It’s the perfect model for beauty – for example, if you buy The Ordinary from ASOS, you can get it faster than if you ordered it from Deciem! They sell absolutely tonnes of the stuff!!

ASOS Own Brand Makeup Range

There are going to be 60 pieces in the ASOS Makeup line up to start and it’s all colour makeup. The plan is to follow with base products and eventually widen the beauty line to include skin, hair and body.

ASOS Own Brand Makeup - Blush
ASOS Makeup – Blush

The makeup range will include:

  • Lipstick
  • Matte liquid lipstick
  • Lip liner
  • Eyeliner
  • Mascara
  • Bronzer
  • Blush
  • Highlighter
  • Palettes – eye, blush, contour
ASOS Own Brand Makeup - Mascara
ASOS Makeup – Mascara

There may be more but these were all the samples I managed to have a peek at.

ASOS Own Brand Makeup - Highlighter
ASOS Makeup – Highlighter

ASOS Makeup Swatches

Lipstick:

ASOS Own Brand Makeup - Lipstick Swatches
ASOS Own Brand Makeup – Lipstick Swatches

Liquid Lips:

ASOS Own Brand Makeup - Liquid Lips Swatches
ASOS Own Brand Makeup – Liquid Lips Swatches

Lip liner and eye liner:

Highlighter:

ASOS Own Brand Makeup - Highlighter Swatches
ASOS Own Brand Makeup – Highlighter Swatches

Blush:

ASOS Own Brand Makeup - Blush Swatches
ASOS Own Brand Makeup – Blush Swatches

Bronzer:

ASOS Own Brand Makeup - Bronzer Swatch
ASOS Own Brand Makeup – Bronzer Swatch

I particularly like the textures of the bronzer and blush and I think the pink packaging is super cute. I can’t wait to see how this goes down.

ASOS Own Brand Makeup is set to launch 25th September 2017. Stay tuned to the homepage for all the news and make sure you’re following on Instagram for live updates. Find ASOS Beauty HERE.

Ree

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