Some of the best beauty industry news we’ve had of late is that It Cosmetics is properly launching online and in store in the UK! There’s a gorgeous counter planned for Selfridges and a wide range of products will be available to order too. This is my kind of brand because it is all about the complexion and I have been playing with some of the hero products. Here’s a look at the It Cosmetics CC Cream with swatches and before and after photos.
UPDATE: It just launched HERE! I have been mixing fair and light.
You can shop the the top five bestsellers here from It Cosmetics.
So the It Cosmetics CC Cream is all about your skin but better and I have to say, I tried it for the first time yesterday and am now kicking myself for being such a terrible beauty blogger and not trying it before. It is beautiful and literally does everything I want a complexion product to do for me.
It Cosmetics CC Cream Features
- Gives full, flawless, perfect coverage
- Protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen
- Clinically shown to give you 179% of skin hydration
- Smooths skin texture and enhance skin brightness
- Colour corrects
- Never creases or cracks and instantly
- Camouflages skin imperfections including dark spots
- Infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E
- Works to diffuse the look of wrinkles and minimize pores
The texture is absolutely gorgeous. It melts into the skin and instantly makes everything look better. I absolutely love the finish – it is glowy and juicy without being too sweaty looking. It just looks like you have beautiful skin. It lasts really well too. Throughout the day, every time I looked in the mirror, I was pleased with what I saw.
It Cosmetics CC Cream Swatches
I have two of the shades to show you, Light and Medium:
I went for Light but I actually think I’d like the lighter one – Fair – so I am interested to try that.
Before & After Photos
I prepped my skin with my regular skincare and then applied this using the It Cosmetics double-ended face brush.
Here are the photos:
Love love love this! And I am so happy that it has SPF50 in it!! The skincare in it feels nourishing and hydrating, and if you had to skip moisturiser, you could probably get away with it. Personally I wouldn’t but I am sure there are people that do.
It Cosmetics UK Launch Info
The good news is that this is going online on 25th May 2017 with 90 skus. There will be a pop up in Selfridges London for 2 weeks from 8th June and then the permanent counter will launch on the 26th. So exciting!
Check out Instagram here for a photo of the finished look.