This year is the MAC Viva Glam 25 year anniversary and the brand have released a special limited edition fundraising lipstick to celebrate their massive charitable achievements so far. I have it here.
The MAC Viva Glam effort is pretty amazing. In fact, that’s a complete understatement because what they have achieved over the 25 years they have been fundraising is staggering. They have raised over $500,000, 000 globally since its inception. Staggering!
All the proceeds of the sale of every lipstick, minus VAT, has been donated to organisations that suport the health and rights of people of All Ages, All Races and All Genders. MAC plan to continue to make grants to non-profit organisations that can make a make improvements with health, rights and equality for the sale of MAC Viva Glam 25.
What shade is MAC Viva Glam 25?
The special 25 year anniversary lipstick shade is Viva Glam I and I love it. It’s such a flattering deep red, and works brilliantly on all skin tones. Check out my IGTV using it HERE.
Here is a swatch:
And here’s what it looks like on my lips:
The formula is great – it doesn’t dry out your lips, and it’s really long-lasting too.
Where to buy
Be quick because this is limited! It is available via the following links:
It is £17.50, with full RRP (less VAT) going to charity. As I said earlier, this is such an effective humanitarian drive, and MAC have been doing this for 25 years. It is so impressive especially when you consider that lipstick sales have managed to amount to over $500m supporting worthy causes and real change. Bravo!
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