This is really exciting news and a match made in heaven. Pat Mcgrath Selfridges is happening and it’s about time too! Find out what’s launching and when!
The best part of this is that Pat McGrath is bringing her brand home with quite a bang as Pat is set to be Special Guest Editor for Selfridges’ major new multi-platform campaign, A Technicolour Odyssey.
What Will We See from Pat Mcgrath at Selfridges?
There is going to be a special store experience where customers will be taken on “Pat’s journey of obsession, inspiration and artistry through the store’s twenty-four iconic windows directed by Pat McGrath, extraordinary events and out-of-this-world, limited-edition designer collaborations”. It is literally going to be Pat-fest!! In fact, as Pat is referred to as the ‘Mother’ in the beauty industry, this new launch is dubbed as The Mothership.
Which Pat McGrath products will be available at Selfridges?
The easy answer to this question is ALL OF THEM! Yay! Until now we have had to order from Pat’s US website, or visit Sephora US stores to get our hands on this magical makeup. There is currently a very limited range available to the UK on Net a Porter globally, but this Selfridges launch is the real deal!
What’s even more special is that The Mothership pop up will not only have the full makeup collection, but will also launch exclusive releases and limited editions! Yay!!
When is the Pat McGrath Selfridges Launch?
You can find details of this super exciting launch on the Mothership space at Selfridges but here’s a summary:
- Launch in Selfridges is 4th April 2019 for a 3 month campaign
- Selfridges London store Corner Shop will become the Mothership
- Will include the full collection, exclusive newness, and limited editions
I literally can’t wait, and I know that you will feel the same! More news as soon as I have it!
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