Pat McGrath Selfridges London - The Mothership Returns
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Pat McGrath Selfridges London – Available Online Now!

14 Mar 2019
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This is really exciting news and a match made in heaven. Pat Mcgrath Selfridges is happening and it’s about time too! The full collection is available now!

Pat McGrath Selfridges - The Mothership
Pat McGrath Selfridges – The Mothership

The best part of this is that Pat McGrath is bringing her brand home with quite a bang as Pat is set to be Special Guest Editor for Selfridges’ major new multi-platform campaign, A Technicolour Odyssey.

What Will We See from Pat Mcgrath at Selfridges?

You can shop the full collection online at Selfridges.

There is going to be a special store experience where customers will be taken on “Pat’s journey of obsession, inspiration and artistry through the store’s twenty-four iconic windows directed by Pat McGrath, extraordinary events and out-of-this-world, limited-edition designer collaborations”. It is literally going to be Pat-fest!! In fact, as Pat is referred to as the ‘Mother’ in the beauty industry, this new launch is dubbed as The Mothership.

Pat McGrath Selfridges - The Mothership
Pat McGrath Selfridges – The Mothership

Which Pat McGrath products will be available at Selfridges?

The easy answer to this question is ALL OF THEM! Yay! Until now we have had to order from Pat’s US website, or visit Sephora US stores to get our hands on this magical makeup.

What’s even more special is that The Mothership pop up will not only have the full makeup collection, but will also launch exclusive releases and limited editions! Yay!!

Pat McGrath Selfridges - The Mothership
Pat McGrath Selfridges – The Mothership

When is the Pat McGrath Selfridges Launch?

You can find details of this super exciting launch on the Mothership space at Selfridges but here’s a summary:

  • Launch in Selfridges is 4th April 2019 for a 3 month campaign
  • Selfridges London store Corner Shop will become the Mothership
  • Will include the full collection, exclusive newness, and limited editions

I literally can’t wait, and I know that you will feel the same! More news as soon as I have it!

Stay tuned to the homepage, Instagram and Facebook for news on all the latest launches and products, and please let me know if you have any questions.

Ree

XXX

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